We have 10 years’ experience in the short-term rental industry and have witnessed the proliferation of online travel agencies such as Airbnb and booking.com first hand.
We understand the way these platforms work better than anyone, and we harness that knowledge to ensure you get the very best out of your online exposure through Uptown Apartments.
The key ingredients to successful online marketing through these channels are:
Focussing on these elements will ensure your listings stay on top of searches to maximise your visibility.
While online platforms are necessary to increase your reach and maximise occupancy, we invest heavily in SEO for our website where guests are able to book directly (saving anywhere from 3% to 16.5% on fees from the platforms).
We also have strategic partnerships with businesses and corporate relocation agents which represent a significant portion of our business and have managed to create a strong word-of-mouth following amongst home renovators in both Sydney and Brisbane.
Our marketing team regularly sends email campaigns to our database of previous guests with targeted audiences via our CRM systems, promotes our business via Facebook, Instagram and Twitter, and runs an extensive campaign via Google Maps to ensure 1st page visibility on that medium.
Guest review management is at the top of our priority list. We make sure that your guests leave as many 5-star reviews as possible. We achieve this through effectively managing the cleaning and maintenance of our properties via the Breezeway platform, sending surveys to our guests during their stay to check their satisfaction and to provide us with an opportunity to fix any small issues, and providing our guests with services and tools to make the most out of their stay.
We partner with TripAdvisor’s travel agency arm, Viator, to offer our guests an array of tours, activities and day trips so they can experience everything our amazing cities here in Australia have to offer.
We are also working on a ground-breaking new technology in partnership with a Canadian AI firm which will ensure Uptown Apartments stands out from the pack with the services we offer.
Make sure your property stands out from the pack. Join Uptown Apartments and experience our powerful marketing tools working for you!