We have over 10 years’ experience in the short-term rental industry and have witnessed the proliferation of online travel agencies such as Airbnb first hand.
We understand the way these platforms work better than anyone, and we harness that knowledge to ensure you get the very best out of your online exposure through Uptown Apartments.
The key ingredients to successful online marketing through these channels are:
- Creating the perfect listing with creative content and quality photos
- Ensuring rates are competitive to optimise occupancy and yield
- Cleaning and maintaining the property and offering excellent customer service to maximise positive reviews from guests
Focussing on these elements will ensure your listings stay on top of searches to maximise your visibility.
While online platforms are necessary to increase your reach and maximise occupancy, we invest heavily in SEO for our website where guests are able to book directly.
We also have strategic partnerships with businesses and corporate relocation agents which represent a significant portion of our business and have managed to create a strong word-of-mouth following amongst home renovators in both Sydney and Brisbane.
Our marketing team regularly sends email campaigns to our database of previous guests with targeted audiences via our CRM systems, promotes our business via Facebook, Instagram and Twitter, and runs an extensive campaign via Google Maps to ensure 1st page visibility on that medium.
Guest review management is at the top of our priority list. We make sure that your guests leave as many 5-star reviews as possible. We achieve this through harnessing industry-best technology to effectively manage the cleaning and maintenance of our properties, sending surveys to our guests during their stay to check their satisfaction and to provide us with an opportunity to fix any small issues, and providing our guests with services and tools to make the most out of their stay.
Make sure your property stands out from the pack. Join Uptown Apartments and experience our powerful marketing tools working for you!